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Home / About Crop to Cup

About Crop to CupTM

To farmers we provide:

20% premiums above market purchase price

5% of every coffee purchase

10% of company profits

International recognition for their communities’ artists, support for community projects, and training in technology

To coffee-lovers we offer:

A delicious pick-me-up with a stimulating story

The chance to see for yourself the economic, social and environmental impacts of your purchase

The ability to keep track of your impact in coffee farming communities

To retailers, restaurants and offices we deliver:

Consistently exceptional coffee & service to your doorstep

Customized educational events and marketing materials to help you demonstrate your leadership as a vendor of conscientious coffee

To roasters we supply:

Unique and quality coffees

Product and marketing support that comes straight from the source

Farmer events, marketing services, and individual consultation to help you optimize your investment in relationship coffee 


To volunteers we present:

An opportunity to put your skills as a coffee lover to good use. Gain experience in a variety in fields such as research, marketing and event planning, farmer advocacy, and origin outreach.

The more adventurous can even explore exotic origins as a Crop to Cup fact checker

THE WORK WE DO…

We travel off the beaten path to bring exotic origins online and to your door.

After building relationships with farmer groups and export partners, we install processes at the farm-level to leverage email, GPS, video cameras, digital cameras, cell phone and video conference technologies to bridge the gap between farmers and their customers.

These simple technologies connect dedicated coffee farmers to interested coffee lovers, engaging them in a dialogue to determine what’s important to them both.

This relationship between farmers and consumers is important. It is the only way that we can make sure we are truly serving our clients and their customers. This is why Crop to Cup allows Q&A through message boards and forums, product feedback, and the ability to reach out and converse with others through interactive media and through collaboration on community projects. We try to make it easy to develop a relationship with your coffee’s farmers, and hope that you will see all the difference that your daily coffee decision can make.

We admit - we’ve got a long way to go to reach the full potential of these technologies and our relationships. With time, our dedicated team of coffee farmers and coffee lovers will bring us there the rest of the way, but for now we what we are aiming for is a simple and effective dialogue.

 

THE WAY WE SEE IT…

Quality Coffee is both a pleasure and a livlihood.

Coffee farmers sell into an open market. They sell to us because we pay higher prices for quality coffee. Higher prices encourage farmers to look at their coffee gardens as serious businesses.

Our purchasing partners pay a 20% premium above market prices to reward farmers for putting in that extra effort to produce high quality coffee. It’s no easy task to make the coffee taste so good, and this reward is necessary. 

Find out all that goes into your cup

Everyone deserves a stake in their own success.

As farmer representatives it only makes sense that the more we get for our clients’ coffee, the more they should get. As such, we put 5% of every coffee purchase to good use in the coffee’s origin community. Additionally, we reinvest back into farming communities one dollar out of every ten in profit through our 10% profit sharing plan.

Track your impact in your farmers’ community.

Good People +  Good Coffee = Something good.  

So there’s good coffee, then there’s good coffee that does good too. While we do not know why homemade pie tastes better, we do know that the same holds true for coffee; knowing the person who cared for your coffee, and the story that goes into your cup, can enhance even the casual coffee experience. At Crop to Cup we believe that the quality of life for participating farmers is a large factor in the quality of coffee they produce. 


 

 

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Crop to Cup is a registered trademark of Crop to Cup Coffee Company.
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Last updated: May 11,2008 08:41