When FRESH, good coffee is great coffee
If you've ever brewed Crop to Cup Coffee in a French Press you'll remember seeing thousands of tiny coffee-colored bubbles rise to the top of the brew. Well, these are the gasses and lipids that you will only find in freshly roasted coffee beans.
When you pour hot water over fresh coffee grounds they bloom, breathing the lipids and gasses responsible for trapping aroma and carrying the coffee's flavor. And this is why fresh coffee is better.
Just as coffee can be stale, if it has breathed out all of its gasses and dried up its oils, coffee can be too fresh as well. In fact, you won't even get full flavor or aroma from the coffee until 3-4 days after roasting - the coffee still needs to cool and degass before taking on those friendly flavors you know and love.
By day 5, however, the coffee is at it's optimum freshness. With proper packaging and storage, this freshness will remain for some time, degrading slowly until the bag is opened, exposed to oxygen, and ground.
Where to buy fresh coffee
Since fresh makes such a difference, the first step you can take towards making excellent coffee a part of your daily life is to find an easy source for fresh beans.
At our online store, fresh coffee is the name of the game. Check out the various coffees we offer, and take comfort in the fact that all of them will arrive fresh.
Also, we suggest looking towards your local coffee shop to ask if they sell by the pound; coffee shops often get weekly or bi-weekly deliveries, ensuring a constant cycle of fresh coffee. You can check out a list of locations where you can find fresh Crop to Cup Coffee.
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Keep Your Coffee fresh
If you value the flavor and freshness of your coffee, we recommend re-stocking frequently (once a month is adequate) and storing your coffee in whole bean form in an airtight container at room temperature. |
