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Aromas del Valle

North - Cajamarca, Peru
Partner since: 2025 Varietals: Caturra, Bourbon, Geisha
Supplier Structure:

A well-resourced and diversified cooperative boasting a professional lab, core farmer services, and special programs for women and youth.

Community Context

Aromas del Valle is a young cooperative with leadership and membership largely in their 30s, bringing both energy and new perspectives. Under the guidance of General Manager Iván Cruz, the team has coordinated with Yasmin of the Progreso Foundation to deliver an integrated model of farmer support. This begins with seedlings—not just coffee, but native shade and fruit trees—and extends to organic farm inputs and processing materials such as resurfaced fermentation tanks. Progreso’s work with Aromas pairs management training, access to capital, and technical assistance to increase both yields and cup quality. Importantly, Yasmin also provides market-facing support, connecting the cooperative to importers and helping members align with international buyers.

At the same time, Aromas has built programs that go beyond agronomy. Administrator Eduardo oversees the Mestiza project, which works with twelve communities to challenge the cultural roots of machismo that limit women’s full participation in the coffee economy. Psychologists conduct home visits with families, while technical advisors provide on-farm guidance to women growers, reinforcing their role as both the foundation and the growth engine of the cooperative. By investing its own resources into Mestiza, Aromas has committed to a vision of social change that is inseparable from its agricultural progress.

Country Context

Wedged against both Colombia and Brazil—the giants of South American coffee—Peru’s reputation as a source of high-quality Arabica has never matched that of its neighbors. Coffee arrived in the mid-18th century with Jesuit missionaries, grown mostly for domestic use until the late 1800s. In 1886, the Grace Contract transferred railways and millions of hectares of highland territory to the British in exchange for retiring Peru’s war debts. Much of this land was developed into coffee estates, and exports began in earnest the following year.

Labor came from the indigenous communities of the highlands, who worked plantations through debt bondage or in pursuit of opportunity. When the British withdrew, many of these same families acquired or reclaimed the land, beginning Peru’s smallholder tradition. Agrarian Reform in the 1960s deepened that transition—redistributing estates, organizing campesinos into cooperatives, and making Cusco a center of cooperative-led production. By the 1970s, state-supported cooperatives exported over 80% of Peru’s coffee under the International Coffee Agreement (ICA). With quotas guaranteed, however, many of those coops grew stagnant, marked by inflexibility, nepotism, and corruption.

When the ICA collapsed in 1989, so too did prices and Peru’s export systems. Fujimori-era neoliberal reforms dissolved the Agrarian Bank and left farmers without credit or safety nets. Rural insecurity fueled migration and the violence of the Shining Path conflict, driving many in southern Peru into coca production. Those who remained in coffee often turned to organic and Fair Trade certifications, which didn’t immediately raise cup quality but did raise incomes. Peru grew to become the world’s largest exporter of certified organic coffee—a status it still holds.

Today, specialty production’s focal points stretch up and down the country, with Cajamarca, San Martín, and Amazonas in the north, Junín in the center, and Cusco and Puno in the south. High elevations, diverse microclimates, and traditional plantings of Typica (still over 70%) give Peru remarkable potential, including relatively good supply of high-quality varietals like Gesha taking root after a 1964 FAO mission. Roughly 223,000 smallholders grow coffee on farms averaging under three hectares, yet only a quarter belong to cooperatives—and many of those still struggle with leadership and market alignment.

For these reasons, Peru remains both promising and precarious: a country of immense quality potential, structured around smallholders, but still without sufficient systems to bring the coffees forward. Crop to Cup’s work in Peru focuses on bridging that gap—creating direct connections between producers and quality-driven roasters to build the resilience and recognition that Peru’s coffee deserves.