Tagel Alemayehu

Guji, Hambella, South - Guji, Ethiopia

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Partner since: 2023 Varietals: 74110, 74112

Supplier Structure:

Tagel Alemayehu is the founder of Olkai Coffee, a family business operating six washing stations across Guji, Bule Hora, and Sidama. With deep community ties and two decades of experience, he sources cherry from smallholders across some of Ethiopia’s most celebrated regions.

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Community Context

Before founding Olkai Coffee in 2018, Tagel Alemayehu spent nearly 15 years managing washing stations across Guji, including one of the region’s first naturals-focused specialty processing sites. He grew up in Bule Hora, where his father was a local coffee trader who built the town’s first washing station and installed Ethiopia’s first Pinhalense dry huller. Coffee has been central to his life ever since—though for a time, Tagel was also a professional race circuit driver, perhaps all too obviously refining both his sense of discipline as well as his flourish for quick decision-making.

Today, Olkai is a family-run business: Tagel leads operations while his wife manages exports. The company oversees six washing stations spread across Guji, Bule Hora, and Sidama. Processing is diverse and quality-driven, from traditional washed to naturals and small-scale experimental lots. Shade-drying, selective cherry flotation, and controlled fermentations are common across sites, resulting in consistently clean and expressive coffees.

Tagel’s ties to the communities he works with run deep. Over decades of buying cherry, he has earned the trust of smallholders—some of whom sold land to make space for his stations. It’s common to see farmers stop him on the road to say hello—a reminder that his success has always been rooted in long-term relationships. Olkai coffees reflect both that trust and Tagel’s steady commitment to building quality supply chains across Ethiopia’s south.

Country Context

Ethiopia is a coffee powerhouse. It’s the birthplace of the plant, a top 10 global producer by volume and the largest in Africa, and coffee here is always as culturally central as it is economically vital. Nearly 15 million Ethiopians rely on coffee for income — it represents about 40% of exports and 60% of foreign income. Unsurprisingly, the magnitude of this industry ensures that the government always has a hand in it, with systems shapeshifting with the dynamics of the state.

Proudly never colonized, Ethiopia was long ruled by a Tigrayan-led minority government, until 2018, when mass protests brought Abiy Ahmed to power as the first Oromo president. Oromia, the nation’s largest region and namesake of its largest tribe, sprawls south and west from the capital across much of the country’s coffee heartland.

After an initial period of reform and legislation under Ahmed, the pandemic precipitated a backsliding domino effect: elections planned for 2020 were postponed, but Tigray defiantly held their own regional elections, an action deemed illegal by the federal government, sparking a conflict that escalated into a civil war with a precarious peace agreement not met until the fall of 2022.

Today, buying coffee in Ethiopia happens three ways: through the national auction (the ECX), via Cooperative Unions, or from private farms and out-grower schemes.

* The ECX, launched in 2008 to bring transparency to rural sellers, routes coffee through 55 warehouses where it’s graded and sold in 30-bag contracts. Buyers can’t cup before purchasing, so exporters sometimes allow buyers to cup their own purchases afterward, despite the inability to retain meaningful traceability.

* Coop Unions — organized by geography (Oromia, Sidama, Yirgacheffe, etc.)—aggregate coffee from member societies, split profits with them, and remain the main certified (FTO) channel. Newer players like Kata Maduga have emerged, formed by coops seeking more control over some exceptional lots.

* Private farms and out-grower schemes are the most direct path to traceability, but they’re rare in Ethiopia’s smallholder-heavy landscape—2 hectares are needed for private export eligibility. Larger estates are most common in the west, where land redistribution created bigger blocks. Some mill owners navigate ECX restrictions by registering land as farms, giving them export rights.

Altogether, you have a system that’s constantly shifting—at once bureaucratic and inventive, fragmented yet capable of producing some of the most singular coffees in the world.