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May 13, 2009
Category: in News and Events
"McDonald's began a national advertising campaign Tuesday to promote its McCafe program, hoping its cappuccinos and lattes will draw customers from Starbucks and Dunkin' Donuts. Starbucks is fighting back with deals on iced coffees. And Dunkin' Donuts has cut latte prices in some cities." The Chicago Sun Times did a report on these three giants and their marketing campaigns to try to undercut, overbrand, and "out-cool" the other guys. The Sun Times did a taste-test with three Chicago residents, comparing the different fast-food, speedy-coffee giants. While the taste test was using too small a sample of people to justify any accuracy, we found it to be a fun commentary on the various giants in the world of American coffee. http://www.suntimes.com/lifestyles/food/1560077,CST-NWS-coffeetest06.article...
1. For a stronger, more full flavor, open the top of your drip machine and give the grounds a good stir. This will help release the full body of the roast. 2. If you use paper filters, wet the filter slightly before adding the grounds. This will help to make sure that the water flows through the entire filter easily, covering all the coffee grounds. 3. Get good beans, the coffee can only be as good as the beans that go into it. Don't settle for bargain brands - your stomach will thank you. 4. Use cold, filtered water (any type of consumer-level filter is great). If you don't filter it, at least use clean water; coffee is only as good...